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Overview
 
Maxim Group is a Karachi-based group of companies having full-fledged offices in Islamabad and Lahore and nationwide business operations. The Group’s major business interests are in advertising, real estate marketing, real estate development, housing and construction, and PR.

Maxim Group embarked on the journey of realizing its corporate vision and attaining its business goals with the establishment of the Group’s flagship company, Maxim Advertising Co. (Pvt.) Ltd., in 1985. Achieving phenomenal growth right from the earliest years, the Company has kept up an impressive record of business development and professional excellence duly recognized through several business performance awards from All Pakistan Newspapers Society (APNS), the country’s apex independent media association that regulates print media and advertising. While Maxim Advertising serves a large and varied portfolio of public and private sector accounts, its hallmark is its specialization in real estate and housing advertising.

As a logical prognosis of this profound association with the real estate and housing sector through advertising, Maxim Group gradually extended and expanded its business into real estate marketing, real estate development, housing and construction through various companies. Maxim Marketing is the Group’s real estate marketing arm that is duly recognized as the pioneer and trendsetter in this particular area and the systems and procedures it has developed are emulated today all across the industry. Maxim Marketing operates through its marketing and joint-venture divisions and, over the years, has successfully launched, marketed and sold a large number of mega projects through both the divisions.

In the fields of real estate development, housing and construction, a number of companies are working under the umbrella of Maxim Properties. These companies acquire land from the open market; conceive, plan and execute quality housing projects on the acquired land; and offer these projects for sale to the general public. Maxim Properties also offers attractive investment opportunities to prospective local and foreign partners for projects of various types and nature on its prime-located landholdings in Karachi.

Maxim PR, a public relations agency, is the latest addition to the components of Maxim Group. In terms of experience and expertise, the agency is resourceful enough to provide professional PR services that commensurate to the modern day needs of corporate and public service clients. From general media relations to developing and placing awareness campaigns, press releases, news features, interviews, and organizing news conference and other types of events are some of the key functions performed by the agency.

A progressive outlook, sound strategies, consistent policies and fair business practices, all have synergized together to build a sterling goodwill that remains the bedrock of Maxim Group’s strength and stability. In the process of building this goodwill, understandably, the Group has also attained phenomenal financial strength that continues to fuel its forward thrust towards ever higher goals in all areas of its business.
 
 
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